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Beauty · Nail Art· 2026Live

Pressed by Tabbi

A gel-x specialist with a real personality needed a site that matched the energy — playful, direct, and built to book.

Pressed by Tabbi — new homepage, live at pressedbytabbi.com
Industry
Beauty · Nail Art
Year
2026
Role
Design · Build
The brief

Tabbi is a licensed gel-x and builder gel specialist running a ladies-only suite in Dundee, FL. Her existing clients loved her. New visitors landing on the site for the first time had a harder time figuring that out. She needed something that felt like her and made booking the obvious next step.

Approach

Lead with personality. Close with the booking.

A first-time visitor has one real question: is this for me, and how do I book? The headline answers the first part. The copy sounds like Tabbi, not a template. The booking button is the first thing you see.

Navigation is a card grid. Each service has its own tile with a short line underneath so you know what you are looking at before you click anything. The work strip below the fold takes care of the rest.

The tiers page is an accordion. Each option shows a time estimate and a short description. The most popular one is flagged. You can pick your service in under a minute and get on with it.

Pressed by Tabbi — new homepage after redesign
Pressed by Tabbi — old homepage before redesign

Homepage — before and after the redesign.

Pressed by Tabbi — new nail art tiers page after redesign
Pressed by Tabbi — old nail art tiers page before redesign

Tiers page — before and after the redesign.

Stack
  • Next.js
  • Tailwind
  • Vercel
  • Custom booking flow
Outcome
Status
Live
Tiers page scroll
60% reduction
Booking CTA
Above the fold
Creating a professional website for my small business seemed daunting, but the development process was very easy to understand, he streamlined the process, and was very communicative & finished ahead of deadline. He was very thorough and created a high quality website with everything I need for my small business. Allowed for revisions & adding what I needed. I'm very happy with the results, well worth the investment. Will definitely be using these services again for future business ventures and website updates.
Tabbi KatOwner · Pressed by Tabbi
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